Monday, March 21, 2011

Signs of the Times

These difficult economic times certainly call for…well, economy. People (yours truly included) make do with less and find creative ways of cutting corners. More power to us all. Be that as it may, I’ve seen some rather striking examples recently of this sort of thing played out in some local establishments’ efforts to re-brand themselves—efforts which push the whole phenomenon almost to the point of a kind of graphical cannibalism. High scores are certainly in order for their creative bids to save a few dollars on signage, though the jury is still out I suppose on their effectiveness from a marketing standpoint.

Yes, brick and mortar video rental chains are fast going the way of the miller, the cooper and the blacksmith, but I think we’re still pretty far away from being able to offer a new hairdo via web streaming. So who knows, this Bride of Frankenstein-esque re-appropriation of the Hollywood Video brand might actually stick around longer than the original incarnation. Lucky us.

This used to be a little t-shirt shop called T-MAX. Now it’s home to—of course! Just a little switcheroo to the sign and, Voila!—a bookkeeping/income tax preparation service that has a decidedly laid-back and casual vibe going. (Not sure that’s exactly the kind of mojo I want working on my own 1040. I personally prefer my accountants to wear shirts with collars—and ties, pocket protectors and thick glasses in addition would’t exactly do anything to sink my confidence level either, but maybe my own personal preference in this regard is a bit off the ol’ bell curve.)

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