With all due respect to Massimo Vignelli, some of whose objections are legitimate, on the whole, this is nonetheless simply AWESOME!
Understatement of the month: this has been a more successful re-branding than that performed by O'Charley's.
Brent, I was somewhat puzzled by your comment at first. I hadn't heard about this and initially did a very cursory search online that wasn't too illuminating. (Even their website hasn't even been updated yet.) But then I drove past the one on Hwy 96 yesterday.…Interesting. I can't say that I hate it, except for that green teardrop-shaped prime mark masquerading as an apostrophe in the logo. (And I understand the urge to de-emphasize the final apostrophe, but I think they went too far - might as well have deleted it altogether.) Still, the overall look seems to have been pulled of rather nicely.http://blog.vigorbranding.com/wp-content/uploads/2012/11/OCharleysNewLogo_2.jpghttp://nashvillepost.com/sites/default/files/attachments/72148/Screen%20Shot%202012-11-28%20at%2011.31.10%20AM.png