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Hmm. I can’t help but wonder what’s really behind the month-long tease leading up to the unveiling of the new Yahoo! logo. Could it be a more controlled and camouflaged form of crowdsourcing (a trendy technique which has, in its rawer form, at least, a justifiably dubious reputation)? Perhaps Mayer and Co. will spend the next two weeks analyzing the reactions to the options presented here, and then the two weeks afterwards making any tweaks or adjustments which that data might recommend to their existing designs before finally unveiling the winner on Sept. 5? In any event, I certainly agree that the current logo, with its extended, slab-serifed font, is way overdue for an overhaul, and I’m furthermore guessing that the new logo will probably closely resemble the all caps, sans serif iteration shown at the beginning of the video. . .but we shall see.
