A.S.I.C.S.

Bought a new pair of tennis-shoes recently. (Those would be what non-Middle Tenneesseans refer to simply as sneakers or athletic shoes.) Anyway, my previous pair of ASICS had served me quite well (over-served me by probably almost a decade or so, actually) and a local store was having a good sale, so I bought another new pair of the same brand. I wasn’t aware of this before, but the little tag I had to clip off informed me that the name is actually an acronym standing for anima sana in corpore sano. This in turn is based on Juvenal’s mens sana in corpore sano. Either way, the meaning is essentially a sound mind in a sound body. Mens is properly translated mind and anima more properly soul or spirit, but it works – especially given that you’d otherwise be left with MSICS for a brand name!